A year of plug-and-play content

for dance biz.

Guided by a dance marketing pro, created by the next generation of dance creatives.

Join the Interest List

You didn't open your dance biz to become a

content creator!

Maybe you're a freelance dance teacher or educator building a reputation class by class, gig by gig.

Maybe your dance biz looks like something else entirely.

Whatever it is, somewhere along the way, "just post consistently" turned into a second full-time job nobody warned you about. Now you're stuck choosing between prepping for competition/performance season and figuring out what to post this week.

Between actually being present with your dancers, building your dance biz, and staring at a blank Canva template at 11pm, your brain is fried, and honestly, doesn’t really care about socials. I said what I said.

Really, you shouldn't have to choose. Content on Deck exists so you don't have to!


Here's how it works…

Content arrives

By week 4 of the month prior, your entire next month of content (2 posts per week) lands in your inbox with a mix of b-roll reels, graphics, and carousels, ready to plug straight into your feed.

Not generic dance clips. Not stock-photo energy.

Content built on the same culture and vibe approach to marketing that makes people stop scrolling and start paying attention; the kind that makes your dance biz the go-to in your area.

We make it yours

The only thing we need from you are your photos and videos. Send over your raw footage and pics and we turn it into a month's worth of content that actually looks like your dance biz, not a random template you brought with your logo slapped on it.

IYKYK!

You post and go

You don't write it. You don't edit it. You don't sit there at 11pm trying to think of a caption.

INSTEAD you open the Google Sheet, grab your content, post it, and you're done.

And you still have room to make it yours.

And if something's not quite right, you get one full revision a month (the whole post, reworked) plus one mini edit per post, whether that's a caption tweak or a small visual change.

Meet Lily,

the CREATIVE behind your content!

Hi, I'm Lily Wright, a lifelong dancer, choreographer, teacher, and social media creator with a passion for helping dance biz grow, both in the room and online.

I've spent over a decade training in ballet, contemporary, jazz, tap, hip hop, pointe, modern, musical theatre, and more. But my experience goes beyond dancing, I've taught all ages for years, choreographed for competitive dancers, and helped build a high school dance team from the ground up.

I'm currently pursuing a Dance degree with a certificate in Entrepreneurship at the University of Wisconsin–Madison, where I also direct Optima Dance, a club I run that puts on biannual showcases for 275+ dancers.

Alongside dance, I've built my own presence as a content creator, with 500,000+ followers across platforms, I've spent years creating, filming, editing, and strategically growing content on TikTok and Instagram. My work spans dance, fashion, lifestyle, beauty, and body positivity, which means I know exactly what makes content engaging, authentic, and actually worth stopping to watch.

Guided by a dance marketing pro

Content on Deck is guided by Santina Rigano-Lesch, a former studio owner, current dance educator and dance marketing pro, who's spent years helping dance biz grow online through 1:1 done-for-you organic digital marketing, making sure every piece of content actually sounds like them and gets in front of the right people.

What's included

  • A monthly batch of ready-to-post content, made for your dance biz's voice and audience

  • B-roll reels, graphics, and carousels, built to plug straight into your existing accounts

  • Created by a trained dance content creator, guided by a dance marketing professional

  • No posting on your behalf. You stay in full control of your accounts, on your own timeline

The details

12-month commitment

$275/month

$100 one-time setup fee to kick things off and covers onboarding plus getting your dance biz's voice built into every piece of content from day one.

What happens each month?

Your full month of content lands by week 4 of the month prior, ready to go.

Each post comes with one mini edit (a caption tweak or small visual change) and you get one full revision a month for anything that needs a bigger rework.

Content on Deck is launching November 17th.

There will only be 10 spots available to start. Join the interest list to be first in line.

Want in?